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Building a solid pipeline isn’t easy (duh). However, leveraging mobile competitive intelligence can help you identify target accounts that are likely in-market to buy.

Despite concerns about data privacy and security, several Chinese apps have continued to gain a significant following, with millions of Americans using them on a…

Apps being published to the app stores with the term “AI Chatbot” or “AI Chat” in either their app name, subtitle, or description have increased…

The original article is posted at QSR Magazine, where I write a monthly column.

TikTok, the most popular social media app for Gen Z, could be facing a ban in the United States based on fears (maybe facts, not…

Temu, the ecommerce company owned by Pinduoduo, has had its mobile app installed by 50 million people since it launched in September 2022. Even with…

The optimal Ad Network mix can serve up user acquisition acceleration. It’s how Temu doubled its month-over-month (MoM) growth rate in its third month from…

The original article is posted at QSR Magazine, where I write a monthly column.

The big social networks have so many users because they provide a service for free, and for awhile, did not even show ads. Their apps…

Loyalty & Rewards programs are one of the best ways to activate and engage your customer-base. But just having a loyalty program is no longer…