How App Download Leaders Are Winning
What does it take to be a Download Leader? As many of you know, Apptopia has been releasing full year scoreboards of user acquisition winners…
Meeting consumers where they are at – Public.com’s UA strategy to acquire more quality users
The following is a rough cut of our Q&A with Rockford Yapp, VP of acquisition at Public.com. You can listen to the full conversation on Spotify, Apple, Anchor and…
Top QSR apps in the U.S. for January 2023 by Downloads
The original article is posted at QSR Magazine, where I write a monthly column.
Playing Offense v. Defense with Search Ads
Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among App Store Search Ads. In fact, all of the…
Navigating changing cohort behavior – How MoneyLion is getting ahead in this economy
You can listen on Spotify, Apple, Anchor and more.
Top QSR apps in the U.S. for December 2022 by Downloads
The original article is posted at QSR Magazine, where I write a monthly column.
It’s Time to Focus: Apptopia CEO discusses data for the downtimes
You can listen on Spotify, Apple, Anchor and more.
Worldwide and US Download Leaders 2022
Welcome in to our sixth annual worldwide and U.S. download leader charts, the full year scoreboard of user acquisition winners – the most in-demand apps…
Top QSR apps in the U.S. for November 2022 by Downloads
The original article is posted at QSR Magazine, where I write a monthly column.
3 Mobile Ad Strategies that are Winning World Cup Viewers
3 Ways to Win with Mobile Ad Campaigns for Sporting Events Launching Ad Creatives specific to the event and earlier than competitors improved conversion and…