The average price of in-app purchases have increased 40% on iOS and 9% on Google Play since last year
The average price of an in-app purchase (IAP) in the U.S. on the iOS App Store has increased 40% year-over-year (YoY) in the month of July. That number is 9% on the Google Play store. With the Consumer Price Index up 8.5% YoY, people are seeing prices rise almost everywhere. Apptopia data has been tracking consumer behavioral shifts due to these rising prices, and we now see the app stores are no exception.
