Peloton IAP Revenue grew 200% since CEO transition
- Peloton IAP Revenue reached a new all-time-high in May, earning 41% above its previous best month, May 2021. Since April, monthly IAP Revenue estimates have been above the May 2021 peak.
- While IAP Revenue has never looked better for Peloton, monthly active users (MAU) declined -36% year-over-year (YoY) in Q2 and negative YoY growth continues in the summer months.
- Average MAU for Peloton and fitness competitors (Nordic Track, Echelon, Bowflex) has declined -53% since April 2021, as Gym and Fitness Studio apps grew average MAU 84%.
Peloton IAP Revenue increased 200% in just three months after the appointment of Barry McCarthy to CEO. Since April, worldwide IAP Revenue has been climbing past the previous record high, set in May 2021. August appears on pace to continue the streak, and estimates to date are already 5% positive growth from August 2021.
