App downloads are a good proxy for home buyers “top of funnel”, as net new installs of real estate and rental apps signify intent in one or the other. As housing market sentiment speculation continues, we look to where the real customer activity of real estate and rental apps have to say.
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The big social networks have so many users because they provide a service for free, and for awhile, did not even show ads. Their apps…
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The optimal Ad Network mix can serve up user acquisition acceleration. It’s how Temu doubled its month-over-month (MoM) growth rate in its third month from…
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Good advertising is delivering the right message to the right audience in the right way at the right time. It sounds relatively simple, but the…
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3 Ways to Win with Mobile Ad Campaigns for Sporting Events Launching Ad Creatives specific to the event and earlier than competitors improved conversion and…
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The original article is posted at QSR Magazine, where I write a monthly column.
