In our recent BRAG Index III with Digital Turbine, Peacock TV caught our attention as it outperformed Netflix, HBO Max, and Disney+ in Q1. Analysis revealed Peacock TV’s big secret to achieving these superior results: investing into App Store Optimization (ASO) and Apple Search Ads (ASA) at a significantly higher rate than the rest of the market.
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The big social networks have so many users because they provide a service for free, and for awhile, did not even show ads. Their apps…
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The original article is posted at QSR Magazine, where I write a monthly column.
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You can listen on Spotify, Apple, Anchor and more.
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June product updates are here and include improvements to two of our core tools: Market Explorer – for apps/publishers tracking competitors, and Report Builder – …
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The original article is posted at QSR Magazine, where I write a monthly column.