Temu, the ecommerce company owned by Pinduoduo, has had its mobile app installed by 50 million people since it launched in September 2022. Even with its late 2022 launch, it managed to become the 8th most downloaded shopping app in the United States last year. Both SHEIN and Wish took about 3 years to cross 50 million installs whereas it’s taken Temu about seven months.
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App downloads are a good proxy for home buyers “top of funnel”, as net new installs of real estate and rental apps signify intent in…
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3 Ways to Win with Mobile Ad Campaigns for Sporting Events Launching Ad Creatives specific to the event and earlier than competitors improved conversion and…
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The following is a rough cut of our Q&A with Rockford Yapp, VP of acquisition at Public.com. You can listen to the full conversation on Spotify, Apple, Anchor and…
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Apps being published to the app stores with the term “AI Chatbot” or “AI Chat” in either their app name, subtitle, or description have increased…
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In the midst of a slow-down in retail apps, Big Box retailers’ mid-summer sales were effective in regaining consumer attention and competing with Amazon. This…
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Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among App Store Search Ads. In fact, all of the…