Growth plateau? How Sephora grew like Temu – without the million dollar budget

The optimal Ad Network mix can serve up user acquisition acceleration. It’s how Temu doubled its month-over-month (MoM) growth rate in its third month from launch. It’s also how Sephora broke through its growth plateau and grew 61% quarter-over-quarter (QoQ) in Q4 –  its highest QoQ increase in 5 years.

The ad intelligence on Temu and Sephora in Q4 show us easy-to-follow experimentation. While Mixed Media Modeling is an excellent process for automating advertising optimization, when you need clear answers, you don’t want to over-complicate the equation. 

Here’s what Sephora’s simple experiment looked like in Q4: