The big social networks have so many users because they provide a service for free, and for awhile, did not even show ads. Their apps then became large ad networks, but their ability to get the right ads in front of the right users has dropped off with new privacy policies from Apple.
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TikTok, the most popular social media app for Gen Z, could be facing a ban in the United States based on fears (maybe facts, not…
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You can listen on Spotify, Apple, Anchor and more.
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The optimal Ad Network mix can serve up user acquisition acceleration. It’s how Temu doubled its month-over-month (MoM) growth rate in its third month from…
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The original article is posted at QSR Magazine, where I write a monthly column.
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Good advertising is delivering the right message to the right audience in the right way at the right time. It sounds relatively simple, but the…
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