The big social networks have so many users because they provide a service for free, and for awhile, did not even show ads. Their apps then became large ad networks, but their ability to get the right ads in front of the right users has dropped off with new privacy policies from Apple.
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The original article is posted at QSR Magazine, where I write a monthly column.
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Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among App Store Search Ads. In fact, all of the…
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The vibes surrounding consumer financial companies are not what they used to be, but Apptopia data makes one think the negative sentiment has gone too…
Byadmin
The original article is posted at QSR Magazine, where I write a monthly column.
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Your competitors’ advertising activity is now available in Market Explorer. This means that when you go to Market Overview to see how your competitors performed…
Byadmin
The original article is posted at QSR Magazine, where I write a monthly column.