Loyalty & Rewards programs are one of the best ways to activate and engage your customer-base. But just having a loyalty program is no longer a differentiator, it’s table stakes. It’s the quality of your loyalty program that is your differentiator. Loyalty programs are for built for keeping your best customers happy and increasing the number of fans your brand has.
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Good advertising is delivering the right message to the right audience in the right way at the right time. It sounds relatively simple, but the…
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Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among App Store Search Ads. In fact, all of the…
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As young apps like BeReal can become the most downloaded, non-gaming app globally seemingly overnight, it’s a reminder that top apps should aim to be…
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In the midst of a slow-down in retail apps, Big Box retailers’ mid-summer sales were effective in regaining consumer attention and competing with Amazon. This…
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Your competitors’ advertising activity is now available in Market Explorer. This means that when you go to Market Overview to see how your competitors performed…
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App downloads are a good proxy for home buyers “top of funnel”, as net new installs of real estate and rental apps signify intent in…