Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among App Store Search Ads. In fact, all of the #1 Most Downloaded Apps in the U.S. across each app store category were bidding for Search Ads. Moreover, these winners were doing what Apptopia Search Intelligence rates as playing offense and playing defense.
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The following is a rough cut of our Q&A with Rockford Yapp, VP of acquisition at Public.com. You can listen to the full conversation on Spotify, Apple, Anchor and…
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The original article is posted at QSR Magazine, where I write a monthly column.
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Vestibulum lectus mauris ultrices eros in cursus turpis. Eleifend quam adipiscing vitae proin. Mattis molestie a iaculis at erat. Pellentesque habitant morbi tristique senectus et…
Byadmin
The original article is posted at QSR Magazine, where I write a monthly column.
Byadmin
The optimal Ad Network mix can serve up user acquisition acceleration. It’s how Temu doubled its month-over-month (MoM) growth rate in its third month from…
