3 Mobile Ad Strategies that are Winning World Cup Viewers
3 Ways to Win with Mobile Ad Campaigns for Sporting Events
- Launching Ad Creatives specific to the event and earlier than competitors improved conversion and engagement at game time. This helped position FOX Sports to gain 17 points of market share in the last 7 days, the highest of any Streaming app with World Cup coverage.
- World Cup Ad campaigns launched only days before the first game look to have gone unnoticed; Sling and Tubi lost market share (-2 and -9 point, respectively) in the last 7 days.
- Twitter is potentially a successful channel for acquiring iOS World Cup watchers. At least, that’s what it looks like Peacock TV thought.
