Good advertising is delivering the right message to the right audience in the right way at the right time. It sounds relatively simple, but the reality is there are a lot of variables at play that can cost a lot of money to get right. Even when you get the mix right, consumers and markets are complex and dynamic, requiring you to make the right changes on the fly.
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It’s been a minute (more specifically, a year) since Netflix made its foray into free mobile games, whose purpose was to increase the retention of…
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The BRAG Index for Q1 2023 is live today and recognizes Tubi, Audiomack, Hopper, Temu, and TikTok rank #1 in their respective categories for the…
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Mobile app data from Apptopia indicates a disappointing Q2 for the U.S. travel industry. Right now stock prices for companies like Booking.com, United Airlines and,…
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Have you ever looked at the Top Charts of the app stores and thought, “This is cool but I wish I could create my own…
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The optimal Ad Network mix can serve up user acquisition acceleration. It’s how Temu doubled its month-over-month (MoM) growth rate in its third month from…