It’s been a minute (more specifically, a year) since Netflix made its foray into free mobile games, whose purpose was to increase the retention of its subscriber base. The streaming giant has launched and/or acquired 35 mobile games to date, for a total of 34.1 million global downloads, 16% of which come from the United States, its leading market.
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The original article is posted at QSR Magazine, where I write a monthly column.
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The big social networks have so many users because they provide a service for free, and for awhile, did not even show ads. Their apps…
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The optimal Ad Network mix can serve up user acquisition acceleration. It’s how Temu doubled its month-over-month (MoM) growth rate in its third month from…
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Apps being published to the app stores with the term “AI Chatbot” or “AI Chat” in either their app name, subtitle, or description have increased…
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Despite concerns about data privacy and security, several Chinese apps have continued to gain a significant following, with millions of Americans using them on a…