Amazon sets new record for monthly downloads in August, thanks to back to school shoppers
Amazon just had its best month of U.S. downloads on record, bringing in 5.5 million downloads this August. The 65% year-over-year (YoY) growth for the month is also its highest YoY growth rate for any given month in the last seven years. Setting this record in August signals that Amazon has hit it off with back to school shoppers — the target audience of its multimillion dollar ad campaigns for the past two months — even as brick and mortar retail app performance is stronger than ever this quarter.
